Album Review: Chief Keef – Finally Rich

Posted: December 18, 2012 in Dyscyplynary Action, Music Review
Tags: ,

chief-keef-finally-rich-deluxe

Artist: Chief Keef

Album: Finally Rich

Release Date: December 18, 2012

Record Label: Interscope/Glory Boys Entertainment

In October 2011, Atlanta crunk-rap artist Waka Flocka Flame released his major-label debut Flockaveli, a critical success that featured heavy party anthems and a 19-year-old VA beatsmith Lex Luger producing a bulk of the album. With sparse keys and a simple, yet very effective 808s template that sent a crescendo of brick walls caving in, a sound was perfected through the expansive number of mixtapes Flocka churned out and didn’t disappoint when put into the forefront. The same can be said for the more recent, equally good Pluto from current go-to crooner Future. Though not as volatile in the approach of the former, it showed an expansion of one’s artistry and how talented he can be writing hooks and melodies. Another factor is how well the album held together, largely in part of the production of Mike WiLL Made It, creating Future’s biggest hit to date with “Turn On The Lights”.

For rising Chicago driller Chief Keef, qualities of both artists can be found within his music. His songs can range from gun-toting ramblings with unrelenting energy to insanely catchy hooks beating over you in the head without fail. Much like Flocka and Future, his sound is amplified best through his chemistry with an in-house producer. With Young Chop producing 8 of the 15 tracks for Keef’s Interscope debut Finally Rich, the influence of the aforementioned albums trickles down throughout. The end result is an entertaining album that is somewhere in between.

The album opens with “Love Sosa” and before that an excerpt from a video that appeared on Worldstar highlighting a faithful Keef fan. It sets a tone entering the listener into the shrill and perplexing world of Keith Cozart as he lures them in with the nursery rhyme chorus that can be as addictive as it is nauseating. Keef spends much of this album not display much lyricism, because that’s not what the album is about. He speaks on his G.B.E. family members Fredo Santana and Tadoe and how he can “fuck yo’ momma”, deliberately. He also shows great aptitude for his simplicity on the melodic “Kay Kay” and “Ballin’”, giving signs of what he can do for his music in the near future.

What made Flockaveli pretty special is not only in its influence to all subsequent albums that tried to replicate the chemistry, but the apparent autonomy left for Flocka have the album his way. Not to say that Finally Rich is anything short of Chief Keef’s previous releases, especially the stellar Back From The Dead, but the lack of G.B.E. comrades in favor for big name verses from Young Jeezy and Rick Ross begins to set a trend. Lil Reese is the only G.B.E. associate present on this album, although it is placed on the already overused and oversaturated “Don’t Like”. The real downer on this album is “Laughing To The Bank”, a faux Based Freestyle that has Keef launching adlib after adlib over a ridiculous “HAUH HAUH HAUH” chant. In turn this song could end up being one of his most popular for all the wrong, or right, reasons.

All in all, this album is a good sampler of what Keef can bring to the table as being the newest and most prominent face of Chicago Rap. If you come in this expecting motivational lyrics and gems dropping, then you already lost. Much like in the same vein of his predecessors, the sound makes the project what it is and Chief Keef is very comfortable in leaving it as that.

Rating: 7/10

Highlights:

  • “Love Sosa”
  • “I Don’t Like”
  • “Hate Being Sober”
  • “Kay Kay”
  • “Ballin’”
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